News

The Chinese Take on Athleisure

 

Athleisure merges the words “athletics” and “leisure.” This term refers to the worldwide fashion style intended for exercises, but can be worn in non-athletic settings like work, casual, or even social events. With the athleisure trend gaining ubiquity around the world, buyers begun to perceive that sportswear can be functional and stylish at the same time. This trend has taken over the western world, all right, and it has started to take on the Chinese market as well. This healthy lifestyle and fashion trend matched with the athleisure trend and quickly took off among Chinese customers...


What the World Thinks of Shapewear and Compression Wear

 

Each lady wants the ideal hour glass figure particularly for specific events. Wearing and displaying certain styles, obliges one to have self-discipline with a specific end goal to look impeccable. Working out and eating healthy is one method for doing it. But not everyone has the same level of determination In any case, one could  be getting the perfect figure by wearing a shapewear.

 

Shapewear is an underwear, comprised of a material that is flexible and can stay rigid. The textures of shapewears are intended to nip and tuck the body for a consistent figure....


The Trending Figure-Flatterer that is Shapewear

The Trending Figure-Flatterer that is Shapewear

 

Let’s admit it: we sometimes turn green with envy whenever we see women with curvy and shapely figures all over social media. We tend to ask ourselves why we couldn’t fit in those super skinny jeans when we’ve been cutting down on sweets and carbs for the past three weeks.

Rather lucky for us, it’s not Maybelline and most of those women were not born with it. ;) Some took their time at the gym, while some sought the help of compression shapewear.

What are compression shapewear, you ask? These outfits are a kind...


The Emerging Trend that is Athleisure Wear

The Emerging Trend that is Athleisure Wear

 

Sportswear or, as it is more popularly known, Athleisure, has definitely carved its way not only in the health and fitness niche, but also in the fashion community. It has indeed taken the global market by storm that Merriam-Webster coined it as, “casual clothing meant to be worn both for exercising and for general use.”

I guess it’s safe to say that this is inevitable: yoga pants are the new denim. Athleisure apparel a.k.a. comfy yet trendy pieces with sporty function, has paved the way for the slow decline of retail wash-and-wear sales. What started as...


Keeping Up with The Sportswear Global Market

Keeping Up with The Sportswear Global Market

Very rarely do we see celebrities and stars with less than appealing bodies: Channing Tatum, Jennifer Lawrence, Chris Pratt, Blake Lively, the list goes on and on. People refuse to accept and tolerate the hackneyed phrase that looks don’t matter. Because honestly, looks do matter. So it’s no surprise to see ordinary yuppies, homemakers, or co-eds trying to make themselves visually appealing.

The health trade sticks with their claims that a regular workout routine is the fastest and safest way to rock those banging abs. Hence, ordinary folks feel the pressing need to sweat their flabs and...